by Panoptica Media | Feb 16, 2018 | Footfall Counters, Omni Channel Marketing, Retail Data, Retailing
Is people counting worthwhile? People counting systems have evolved over the last 10 years and a wide variety of technologies are available with varying degrees of sophistication. Some of the major technology suppliers are Storetech, Countwise, Brickstream and...
by Panoptica Media | Feb 15, 2018 | Experiential Marketing, How to save the high street, Omni Channel Marketing, Retailing
Experiential Marketing What does Experiential Marketing mean? Experiential means ‘involving or based on experience and observation’. The American Marketing Association (AMA) defines Marketing as: Marketing is the activity, set of institutions, and processes for...
by Panoptica Media | Feb 14, 2018 | Omni Channel Marketing
Omnichannel Marketing: Insight or Jargon? Are Multi Channel & Omnichannel marketing just modern bits of jargon to sum up the need to use every way possible to talk to the consumer, or is there more Omnichannel Marketing than that? Is there anything new in these...
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